WhatsApp has become the buzz word in the recent years and almost everyone is connected with WhatsApp. Then why not reach your customers on their favourite platform WhatsApp?
With the launch of WhatsApp for Business, this trend has picked up significantly and people are coming up with innovative ways to market their products/ services. We have identified the best marketing tips & tricks for small and medium sellers, and are presenting them here for you to quickly replicate them.
1. Pushing spot deals via broadcast lists:
Step 1: Create broadcast lists on WhatsApp with your existing as well as potential customers and use cautious use of these broadcast lists.
Step 2: Know when to use these broadcast lists and what to send. Make sure you send really tempting deals and not just spam your customers. Mind that they can block you anytime! Some of the tips on this front include:
Send really tempting deals that lasts only for few hours or a day at max. Say, if you are a baker, then you can send 20% off on all chocolate cakes bought today! Hurry up!
Don't send any messages that looks very plain and unattractive. Messages should be crisp, short and to the point so that readers would quickly read and even feel like forwarding it to interested people
Don't send more than 1 message in a day and not more than 3 messages in a week. This has worked really well with most of our audience and you can drop in your comments and share your experience
Step 3: Analyse your customers. Keep track of how many customers are responding to deals, how many are reading your messages and the most important is that how many are buying your products and services through these messages. In case if you are wondering how, will discuss about more on this further.
2. Making use of chat groups:
Groups are like a double-edged sword. It has potential to grow your business as well as to bring it down. Don’t create a group for your product/ service unless your product is evolved or you are almost the monopoly in your niche. Instead you are better off creating a group for the target segment that you are in, say a terracotta jewellery maker can create a group saying ‘Terracotta jeweller enthusiasts’ where you can share tips and latest designs of what you make and let others also share their designs or comment and speak about. If anyone is interested in buying your designs, you can ask them to join your broadcast group in particular where you can share the same designs along with the price tag.
To summarize, use groups to show case your products, network with other business owners in your domain and understand what customers want. And use broadcasts to sell your products.
3. Promoting your groups and broadcast lists:
While it was easy to get your first 100 members with the above two tips, it’s extremely difficult to grow this number from 100 to 200 members. This is where you need to think out of box. Promote your group/ broadcast on Social media and other platforms like chatsNgroups.com. Users have listed their groups on our portal and have seen interesting results. One such broadcast I want to mention here is about TrickXpert. They are amazing in identifying steal deals and by listing on our portal they have gained better visibility and in short more audience.
Check out list.chatsngroups.com/xj6px to subscribe to their steal deals NOW!
4. Knowing your Audience on chat:
Every good business keeps their customers' interests at forefront and most importantly listens to their customers. Whenever you are sending a product link or a url, use short link generators like google shortener, tinyurl or whatever you are comfortable. This helps you in two ways, first by shortening your message and second by helping you understand how many users clicked on the link. This helps you in understanding what users like and what users don’t, so that you can work on the feedback.
Also, when you are circulating a product link or a url through multiple sources, short links help you in tracking the number of customers coming from various marketing activities and helps you understand which marketing activities are working for you and which aren't.
Enough said and now it’s time for you to put this at use and share your feedback with us by posting under comments. We love to hear you and please do let us know if there is anything that I can help you with. All the best and keep growing your business!